Say hello to smarter garment laundry, cleaning & care
Since 1991, Smart Alex has been Manchester’s trusted backstage partner delivering door-to-door kit and costume care for sports teams, venues, major events, and the hotels that host them.
Trusted by Manchester’s top Sports, Entertainment and Hospitality Leaders
From Premier League Derbies to Global Tours
Our service is built on three pillars: exceptional attention to detail, turnarounds tailored to your schedule, and service with a personal touch from deep-rooted knowledge of Manchester’s landscape.
30+ Years of Expertise
Handling kits and costumes for iconic brands and touring names based in and passing through Manchester, since 1991.
Deep Fabric Knowledge
From match-day kit to delicate stage costumes, we understand how to care for every fabric — expertise built over three decades.
Dedicated Account Handling
A named account manager who anticipates your calendar, pre-booking capacity around your surges and events.
EMPOWERING YOUR PERFORMANCE PIPELINE
We integrate seamlessly into your operations
Whether it’s prepping kits for a Premier League clash or costumes for a sold-out show at the Arena. Our flexible service anticipates your challenges, from bulk team orders to delicate performance fabrics, ensuring everything is pristine and ready when you need it.
Hands-On Collaboration
Dedicated account managers who coordinate with your schedule.
Tailored Alignment
Custom solutions for sports teams, venues, events, and hotels, from minor repairs to full event cleaning support.
Proactive Expertise
We stay ahead of Manchester’s calendar to deliver without disruption.
AN EXTENSION OF YOUR TEAM
We're more than a laundry and wet cleaning service
We're your reliable partner in Greater Manchester, handling the details so you can shine. From individually sorted kits for players to spotless setups for VIP zones, we execute with the precision of a referee and the warmth of a local.
Scalable Support
Handle one-off events or ongoing contracts with ease, like our long-term work with MCFC or Radisson hotels.
Customised Precision
Specialist care for everything from match-day jackets to evening dresses, with options for named packaging.
Local Insight
Navigating Manchester’s backstreets and event timelines to deliver on time, every time.
What our clients say
Operations teams trust us to deliver, hear how we’ve supported growth
and seamless operations for Manchester’s finest.
“Whatever the occasion, big or small, Smart Alex have never ever dropped the ball!”
James Price, Head of Retail Operations
Manchester City F.C.
“Kevin and the Smart Alex Dry Cleaning team are incredible, and we couldn’t recommend them enough! Our dry cleaning always arrives spick and span and consistently on time. They are a true breeze to work with and we wouldn’t work with anybody else.”
Daniel Schofield, Owner
Schofield’s
“Smart Alex have never let me down in terms of quality and service. They are always on hand, available and professional. Highly recommended.”
Curtis May, General Manager
City Suites Manchester
“Smart Alex Dry Cleaning is absolutely fantastic! Kevin and the team are amazing to work with. Friendly, professional, and nothing is ever too much trouble. The results are always immaculate, and the level of care and attention to detail is second to none. Highly recommend!”
Eleanor, Sexy Fish
Manchester
Flexible plans to suit your needs
From one-off event support to long-term partnerships. Enquire for custom rate cards tailored to sports teams, venues, events, or hotels.
Flex
ONE-OFF / TRIAL
Test us with a single job. Schedule a collection, and we’ll return your items pristine on a planned, reliable turnaround. No commitment – just a chance to see how we work.
BEST FOR
- Visiting teams and touring squads
- Bands, performers and production crews
- One-off events, conferences and fixtures
- Venues and hotels trying us for the first time
- Restaurants, members’ clubs and corporate events
Tell us what you need — we’ll take it from there.
Plan Includes:
- Standard rate card
- Door-to-door collection and delivery
- Introductory call to scope your needs
- Priority access to discounts if you move to an ongoing partnership
Professional
ONGOING PARTNERSHIP
For the teams, venues, hotels and organisers we work with all season. Every partnership starts with a conversation – we learn your calendar, your volumes and the events that matter, then build a rate card.
BEST FOR
- Sports clubs and stadiums with a season to cover
- Arenas, theatres and concert venues
- Hotels and accommodation groups
- Event organisers and promoters
- Restaurants, members’ clubs and corporate teams
A few quick questions, then we’ll be in touch.
Plan Includes:
- Discounted rate card, tailored to your volume
- A dedicated account manager who knows your schedule
- Priority scheduling and guaranteed availability
- Unlimited phone and email support
- Surge anticipation around Manchester’s calendar
Manchester’s Trusted Backstage Partner