Organisations we’ve worked with
Seamless Service
for Sports Teams
Whether you’re a Premier League squad or an international touring team, Smart Alex delivers flawless, door-to-door kit care with precision and tailored to your schedule.
Planned turnarounds
and precision care
Accommodation Support
We coordinate with your hotel, club or venue for seamless collection and drop-off, including prep for individual bulk items.
Kit Turnarounds at Scale
We handle up to 50 players’ kits at a time, planned around your fixture list or specific match requirements, so everything’s ready when you need it.
Unmatched Flexibility
Quick response for teams travelling into Manchester — kit and essentials handled with care, delivered safely back to your place of stay.
The Smart Alex Advantage for Sports Teams
30+ years of experience supporting football, cricket, rugby, and more, we deliver benefits that go beyond the basics – from operational efficiency to peace of mind on the road.
Unrivalled Attention to Detail
Built from over 30 years of service, we execute every task with meticulous precision to ensure kits and uniforms are flawless and ready for the spotlight.
Expert Fabric Insight
Our deep understanding of performance fabrics allows us to handle delicate materials with care.
Specialised Kit Handling
We treat sports kits with expert care, ensuring elements like numbers, logos, and sponsor details remain intact through our tailored processes.
Local Manchester Knowledge
With intimate knowledge of Greater Manchester’s venues and events calendar, we coordinate seamlessly to meet your needs.
Proactive for Travelling Teams
We understand the demands of touring squads and performers, offering flexible turnarounds and door-to-door support to keep you focused on performance.
Eco-Conscious
Committed to sustainable practices, we minimise water and energy use in our processes, reducing environmental impact while delivering top-tier results.
What our clients say
Partner stories
CASE STUDY
Manchester City F.C.
“Whatever the occasion, big or small, Smart Alex have never ever dropped the ball!”
James Price, Head of Retail Operations
Manchester City F.C.
CASE STUDY
Emirates Old Trafford
“The best laundry we’ve had by far on the whole tour.”
Indian Cricket Team, 2025 Tour
Emirates Old Trafford
Manchester’s Trusted Backstage Partner